4 Thoughts on Offset Printing vs Digital PrintingWeprintindia
Offset Printing vs Digital Printing – Is offset printing better than digital printing? It is not as clear and straight-forward as you might think. The answer is yes and no. Let’s explore the differences between offset printing and digital printing to see which is best when it comes to printing your marketing materials.
Offset Printing vs Digital Printing
Offset printing has been around for more than a century and for decades, it was the best way to print just about everything commercial: newspapers, magazines, booklets, advertisements, postcards, brochures and more.
Generally speaking, offset printing works by transferring ink from a plate to a rubber sheet, which then rolls the ink onto paper, vinyl or other surfaces.
Digital printing does not use plates but offers a similar appearance to the untrained eye and can offer two copies of the same design-one in offset and one via digital printing.
Offset is regarded as being the higher quality and allows you to print larger sheets and can quickly print more pieces.
Other than those minor differences, the finished product associated with both type of printing is similar.
The difference is more rooted in the price and budget and these numbers are contingent on your business needs.
With the added steps to offset printing such as customized plates for each printing, the process costs money and adds to the upfront fee of any print job regardless of quantity. Digital printing has a flat fee.
Short Runs VS Large Runs
Offset Printing vs Digital Printing – To maximize their returns on investment, small business must look at the options of short runs versus large runs. This will be based on the quantity of the products produced.
Digital printing is typically the best choice when you’re printing fewer than 500 to 1,000 pieces and offset is best for more than 500 to 1,000 pieces.
For short runs, digital printing negates a setup fee so it can be far more economical than offset printing. However, offset presses can print so rapidly that price per piece diminishes with quantity. Therefore, large runs become more economical because the setup fee is absorbed by the diminished price per piece.
Weprintindia always recommend whichever process that will fit your budget, quality and quantity requirements so that you can get the best possible printing jobs.